Which ad theme is going to appeal to swing voters:
"Bush lied, Americans died"
"Think about what was going on in Iraq a year ago with people being tortured, rape rooms, mass graves, gross corruption, a country that has used chemical weapons against its own people"
Despite what appeals to the party faithful voting in the primaries, come November I think more swing voters will accept the second. Granted the first makes a better sound bite, but it is actually possible to underestimate the intelligence of the average American. When pressed, he has been known to actually exercise critical thought on major issues. In these cases, simplistic slogans will turn him off.
Better strap in, kids -- it's gonna be a long year.